Selfridges' theme for this year is ‘enchantment’ and so Nokia have produced an interactive, enchanted forest window display to promote their own latest Window’s phone; the new Nokia Lumia 820.
In another example of brands using social media to turn consumers into advocates, passersby are encourages to tweet #switch @nokia_UK to start a mini light show sequence in the window.
Of course #switch is an apt command for turning on the lights, but are Nokia also perhaps trying to make a point about switching from an iPhone?
Most smartphones really have to push to stand out from iPhones, as well as other phones in the market. Those that pre-order the Nokia Lumia 820 will get a matching Nokia Purity Pro headset – a bit of kit worth £199. But are the freebies are the interactive window enough to make people #switch?
No comments:
Post a Comment