Sketch Events

Tuesday 18 October 2011

Volkswagen Art Heist


Volkswagen have just launched a lovely new Experiential campaign to celebrate the launch of their new 2012 model Jetta. The campaign began in October with random "Pop Up' art galleries appearing throughout major cities in Canada. 

The outdoor exhibits featured limited edition long-exposure light paintings created by the Jetta using state of the art techniques. The framed and hand numbered paintings were then precariously hung around the cities allowing the more daring of passers-by to take the works home for themselves. 

The 'thieves' that did manage to bag one of the pieces for themselves were then encouraged to share their finds - with Volkswagen Canada's Facebook page already receiving photos of the works of art suspended from homes and offices walls.

A simple and brilliant campaign. Absolutely love it.




Friday 14 October 2011

The Heinz 'Beanzstalk'

When Heinz’s PR came to us and asked if it would be possible to create a Heinz ‘Beanzstalk’, we jumped at the chance! 

A 20ft ‘Beanzstalk’ appeared overnight in London’s Soho Square, along with a Heinz gazebo with comfy orange ‘Bean-bags’ and chefs serving hot beans and toast to the passing crowds.







As well as the chance to sample a pot of hot Heinz Beanz (1 of your 5 a day) people could also pick up a free 4 pack of Heinz Snap Pots to take home or back to the office for lunch. Brand Ambassadors were also giving away recipe ideas using Heinz Beanz.












This Experiential event was held to promote the new limited edition Heinz Beans can design, with the the '1 of your 5 a day' message as well as support the latest television ads featuring 'Jack' and his 'magic beans'.
As well as being a fun day for all, the ‘Beanzstalk’ appeared in the Metro and Twitter was buzzing with the news of free beans for all in Soho!