Most recently, (last weekend in fact) The Bar of Aero popped up at the Truman Brewery on Brick Lane, touting itself as the ultimate ‘bubble playground’. The peppermint infused space, there for three days only, was filled with an array of Aero based activities including levitating, prize containing bubbles and a state of the art hot chocolate dispensers.
This bubbly bliss was actually experienced first-hand by Sketch’s Senior Account Manager Lucy. She was drawn there on the promise of orange and green waterfalls and although they couldn't be found, she fully enjoyed drinking hot chocolate and playing with levitating bubbles. Check out her pictures below:
A more gruesome example was Resident Evil 6's human butchery and morgue at Smithfields Meat Market.
This creatively gory experiential event invited fans to immerse themselves in a scene from the game; purchasing and sampling edible human limbs (really a sausage meat and prosciutto mix, if you weren’t sure) – with proceeds being donated to the Limbless Association.
Quickly moving on to a little bit of luxury, Ainhoa the Spanish skincare brand often found in 5* hotels around the world, can currently be found in St. Pancras International train station.
The spa, which is open until the end of January, is offering free express treatments to customers – giving us plenty of time to fully concentrate on a little experiential research...
And at Sketch we know all about making cool pop ups too; we were tasked to create a slice of summer in the heart of London in mid December for Corona last year.
To create an indoor outdoor space we built an 11m geodesic dome on London’s Southbank and installed real grass, tall palms, lime trees, a huge white up-lit bar and luxury beach furniture.
The tropical temperatures inside the dome meant that bar staff were serving Corona in their shorts in December, creating the sense of leaving winter behind and stepping into summer in a luxury beach resort somewhere far, far away...
