Whether you’re a fan of facial hair or not, Movember is a fantastic cause based around an ingenious concept; ‘Mo Bros’ around the world are encouraged to sprout a ‘tache to raise awareness of prostate and testicular cancer research. The other 50% of the world, ‘Mo Sistas’ are asked to help support them.
Over $299M has been raised since the Movember charity began in 2003 and a growing number of big brands are showing their support this mo growing season.
HP Sauce has launched a new, limited edition label that includes a moustache and an encouraging message. Their Facebook fan page features weekly competitions to win Movember donations and a special Kent Brushes ‘Mo Comb’. In addition, HP has planned experiential activity at special ‘Mo Running’ events around the country.
Gillette is another official ‘Mo Friend’ of Movember, and they’ve teamed up with OutKast’s André 3000 to find the best moustache within New York, Hudson and Boston during their ‘eMO’gency Styler Tour’. The winning mo will be displayed on a massive billboard in Times Square and Gillette will also be donating $1 for every photo uploaded to their Facebook app.
Their UK activity includes free tache touch-ups at their London based pop up shop ‘The Best a Mo Can Get’.
In Canada, Harley-Davidson are giving away one of their motorcycles to the country’s best fundraiser, whilst the Sony Movie Channel will be asking fans to vote for their favourite movie moustaches, (Burt Reynolds instantly springs to mind).
And even Big Ben joined in with the Movember fun, sporting a bright blue moustache on November the 1st.
But what about our very own boys at Sketch? Unfortunately, we think they might need a little mo-tivating...
And don't forget that once Movember has passed, you can start preparing for Fanuary!
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