Johnson's "Brighter Day"

Last Thursday we spent a lovely day in the sunshine at Westfield London, very apt seen as we were there to promote the new Johnson's 'Brighter Day' campaign.

The first 50 women who came by the stand in the morning were treated to Johnson's Face Care goody bags containing the full range of Johnson's Gentle Everyday face care products as well as a £20 Arcadia voucher to spend!

The stand featured a photography studio manned by the Lighting Designer from the X Factor. People were able to play around with different lighting types to see the effect they have on the appearance of your skin.

Branded passport style pictures showing the 4 different lighting types were then printed and given out.

Brand ambassadors also encouraged participants to sign up to the online competiton with a chance to win thousands of prizes throughout the summer by briefly writing how they’ve brightened someone’s day.

Thousands of bottles of Johnson's Daily Essentials Gentle Everyday Exfoliating Scrub were also given away.