Sketch Loves... Pretty Packets!

So we’re told not to judge a book by its cover, but we rarely apply the same rule when it comes to the packaging of consumer goods. But really, if we did, design and marketing teams across the globe would be doing a very bad job indeed. We’re tuned to judge a product by its packet, and interesting, simple or beautiful design can usually sway us towards one item over another.

Drink brands often push the boat out when it comes to packaging, and Smirnoff must have really stood out from the shelves with their fruit peel bottles.

They created a unique experience for consumers by allowing them to ‘peel’ open the bottle of Smirnoff Caipiroska and feel the texture of the fruit used in the bottle.

And in this digital age where the download is king, interesting and unusual packaging may be the way forward for traditional CDs to tempt consumers to purchase a physical copy.

This vacuumed packed salami CD (for an album called ‘Saliami Postmodern’) would definitely catch the eye in a sea of CDs.

General food packaging has also come on leaps and bounds; ‘Bob’s’ (a Brazilian burger chain) has developed edible burger wrappers so people don’t even have to wait to unwrap them. I would have thought that actually seeing your juicy burger would be part of the enjoyment, but the novelty factor in this is pretty epic too.

And if your eyes are now open to the world of pretty packaging, we've found a whole host of interesting designs over at toxel.com