Sketch Loves... Nokia's Interactive Display

Nokia have created their own take on the Oxford Street Christmas lights, with a premium spot in one of the windows of Selfridges’ flagship store.

Selfridges' theme for this year is ‘enchantment’ and so Nokia have produced an interactive, enchanted forest window display to promote their own latest Window’s phone; the new Nokia Lumia 820.

In another example of brands using social media to turn consumers into advocates, passersby are encourages to tweet #switch @nokia_UK to start a mini light show sequence in the window.

Of course #switch is an apt command for turning on the lights, but are Nokia also perhaps trying to make a point about switching from an iPhone?

Most smartphones really have to push to stand out from iPhones, as well as other phones in the market. Those that pre-order the Nokia Lumia 820 will get a matching Nokia Purity Pro headset – a bit of kit worth £199. But are the freebies are the interactive window enough to make people #switch?

iPhone 5 Launch Predictions: Who guessed right?

There has been huge speculation about what the new iPhone 5 will look like. Will it be see through? Will it have a finger print reader? Will be able to shoot projections across the room and solve the Pi equation? The truth is no one really knew until Apple unveiled the iPhone 5 at one of it's famous showcases. Some people however, have created mock-ups of what they thought the most hotly awaited device of 2012 would look like. We took a look at some of the best and worst examples of the iPhone 5 design predictions...

So here's what it actually looks like...
  

So as you can see it's pretty sleek, longer, thinner and also lighter.

Here are what others thought it could look like...

 

Apple Mouse

Looks a little bit like the Motorola Pebble... from 2009!

 

Stretch Ipod nano?  

Funnily enough this combined with the 4s design does kind of make the iPhone 5

  

  Super Slim

We thought this, even though every slim may have been quite near

 Squarish
This looks a little too much like an E reader!

Mini Mac


A holographic display would be useful, although pretty unlikely

Now for those designs that we think are a little bit too futuristic and a bit more Matrix / Minority report than 2012

Transparent
 Not too sure on any advantage of a see through phone apart from everyone being able to see your squished ear whilst you're on the phone.

 Hand Projection
Let's hope you don't have small hands

 What we're calling 'The claw' or 'the spider'
Hands free could be a bit of a pain...

....and then there's this....

 We like this retro throwback to the 80's mobile phones/bricks :)