Research
has shown that the 21st January is officially the most depressing day of the
year. To inject a little sunshine into this 'Blue Monday' and to promote their
latest online offers, eBookers asked us to create a PR stunt that would put smiles on the faces of early morning commuters.
Braving the snow and
minus temperatures, teams of actors rode the London underground in their summer holiday gear, posing for photos and talking to people about the eBookers promotions.
We
also had teams of eBookers staff at Victoria Station handing out branded Oyster
Cards.
No comments:
Post a Comment