But let’s not forget the aim of these such adverts: if they pull on our heart strings in some way, we may build an emotional connection with the brand and remember them next time we’re looking to buy that special something for that special someone.
Setting that cynicism to one side, (just for now) let’s take
a look at a few festive blockbuster that spring to Sketch’s mind.
One that most females in the office may be able to relate to is this year’s ’12 Days of Christmas’ by Warehouse. If you haven’t seen it yet, I would recommend watching it before your work Christmas party as watching it after may result in unnecessary cringing.
And whilst we anticipate the arrival of ‘The Snowman and The Snowdog’, do you remember the Irn Bru remake?!
Moving away from traditional advertising, Homebase must have seen our post on 'A Good Bus Stop', as they've added a 3D interactive Christmas Tree to a bus stop in Ruislip to promote one of its stores. A combination of twinkly lights and QR codes entice passers-by with the opportunity to win through its innovative display.
But they’re not the only ones trying something new. If you watched the X-Factor final you may have seen an invitation by Intel to Shazam their advert and upload a Christmas message that may have been broadcast at the end of the show. You can read more about the technicalities of this ingenious partnership here.
And back to one of our feel good favourites, one from Christmas powerhouse Marks and Spencer, all the way back in 2009 with plenty of household celebrities and double-entredes to keep us suitably smiley.
And from the good, straight over to the damn right ugly. What is this atrocity?
Why ‘fix’ something that isn’t broken? #BRINGBACKGEOFFRY!
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