Volkswagen have just launched a lovely new Experiential campaign to celebrate the launch of their new 2012 model Jetta. The campaign began in October with random "Pop Up' art galleries appearing throughout major cities in Canada.
The outdoor exhibits featured limited edition long-exposure light paintings created by the Jetta using state of the art techniques. The framed and hand numbered paintings were then precariously hung around the cities allowing the more daring of passers-by to take the works home for themselves.
The 'thieves' that did manage to bag one of the pieces for themselves were then encouraged to share their finds - with Volkswagen Canada's Facebook page already receiving photos of the works of art suspended from homes and offices walls.
A simple and brilliant campaign. Absolutely love it.
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