When Heinz’s PR came to us and asked if it would be possible to create a Heinz ‘Beanzstalk’, we jumped at the chance!
A 20ft ‘Beanzstalk’ appeared overnight in London’s Soho Square, along with a Heinz gazebo with comfy orange ‘Bean-bags’ and chefs serving hot beans and toast to the passing crowds.
As well as the chance to sample a pot of hot Heinz Beanz (1 of your 5 a day) people could also pick up a free 4 pack of Heinz Snap Pots to take home or back to the office for lunch. Brand Ambassadors were also giving away recipe ideas using Heinz Beanz.
This Experiential event was held to promote the new limited edition Heinz Beans can design, with the the '1 of your 5 a day' message as well as support the latest television ads featuring 'Jack' and his 'magic beans'.
As well as being a fun day for all, the ‘Beanzstalk’ appeared in the Metro and Twitter was buzzing with the news of free beans for all in Soho!
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