Freeview: World's Largest Dream Catcher

Sketch has once again smashed a Guinness World Record, and this time it's for Freeview who needed to us to build 'The World's Largest Dream Catcher' at London's Potter's Field Park. This event, part experiential activity, part PR stunt, was held to celebrate Freeview's Summer of sport catching the hopes and dreams of the nation.

Roger McGough, one of Britain's top, award winning and renowned performance poets, unveiled "Hopes and Dreams for the Big Day" aiming to inspire Britain's athletes and capture the nation’s sense of anticipation and excitement for the summer of sport ahead. the poem had been crowdsourced via the brand's fans on Facebook.

The Dream Catcher measures an impressive 3metres in diameter, is 4.44metres in height, with a massive 9.65metre circumference. The previous record is 2.74 metres with an 8.61 metre circumference.

The installation was also part of Freeview's Twitter campaign to get the country sharing their hopes and dreams #hopesanddreams

Coverage included the Metro Online and Orange News

Hopes and Dreams For The Big Day

(A poem by Roger McGough)

Nervous, but quietly confident

The poem is up at first light.

The big day, after years of dreaming

Has finally arrived. The end is in sight.

It runs, it jumps, it rides, it drives

It rows, it shoots, it collides, it dives

It kicks, it flicks, it cycles, it swerves

It lifts, it throws, it aims, it serves.

It scans, it puzzles, it echoes, it chimes

It struts, it performs, it sings, it rhymes

One more line and the verse is complete

The dreaming is over, now it’s time to compete.

Disney's "Let it Shine" VIP Screening

 The Mayfair Hotel was host to a full star studded event for the VIP screening of Disney's latest music film "Let It Shine". Set in the world of hip-hop, rap and gospel music, the uplifting modern day story, follows three teens that discover the importance of staying true to oneself.·        

To get the kids into the true spirit of the film we arranged some great hip hop and music based activities.

The kids couldn't get enough of the hat making workshop. Neither could the celebs!

Ciara Kilbey and Billi Mucklow (below) from "The Only Way Is Essex" showing off some very impressive hat decorating skills!

  Vanessa Fetlz with husband Ben Ofoedu

  The guys from "Playing It Straight" and "Made in Chelsea's"  Kimberley Garner

Lizzie Cundy from The Express Online took a shine to one of our very own Dan!

We also had rap artist "Navigator" running a hip hop workshop teaching the kids how to rap and beat box. The kids could also burn off some energy with the Just Dance 3 Wii area.

The whole event was a huge success and got coverage from Now Magazine , The Daily Mail, Mail Online

 and Lizzie Cundy reported it for The Express Online.

Johnson's "Brighter Day"

Last Thursday we spent a lovely day in the sunshine at Westfield London, very apt seen as we were there to promote the new Johnson's 'Brighter Day' campaign.

The first 50 women who came by the stand in the morning were treated to Johnson's Face Care goody bags containing the full range of Johnson's Gentle Everyday face care products as well as a £20 Arcadia voucher to spend!

The stand featured a photography studio manned by the Lighting Designer from the X Factor. People were able to play around with different lighting types to see the effect they have on the appearance of your skin.

Branded passport style pictures showing the 4 different lighting types were then printed and given out.

Brand ambassadors also encouraged participants to sign up to the online competiton with a chance to win thousands of prizes throughout the summer by briefly writing how they’ve brightened someone’s day.

Thousands of bottles of Johnson's Daily Essentials Gentle Everyday Exfoliating Scrub were also given away.

SKODA: Citi-Henge

Go to our new website and blog

http://sketchevents.co.uk/2012/07/skoda-citi-henge/

This ambitious Stonehenge replica was specially commissioned to celebrate the launch of the ŠKODA’s new Citigo model. The installation aimed to provide an urban meeting point to mark Summer Solstice.

The sculpture, which was unveiled in time for the evening of the Summer Solstice (20^th June), has been specially positioned to sit on little known ley lines at Potter's Field Park on London's Southbank.

Each structure stands at an impressive 5 metres tall with a total of 18 scrap cars being used to create the 6 sculptures.

Citi-Henge took Sketch’s design team three months make with the whole structure weighing a huge 36 tonnes.

The beacon of economical motoring stayed at Potters Fields for two days before touring the UK, with a move to the Goodwood Festival of Speed and its celebration of car culture, in West Sussex from 28^th June – 1^st July

 
The stunt received some fantastic press including TV coverage on BBC London and ITN News as well as features on MSN and Sky News and in the Metro, the Evening Standard, the Daily Mail, the Sun and Event Magazine.

Sketch Loves...Harvey and the Rabbit

Having an office dog and being a bunch of animal lovers means we are partial to any advert that features a cute animal- we simply fall in love and want one for our own. Thinkbox’s new television advert showing the most recent installment of the ‘Harvey’ story is no exception and shows how “the combination of a great TV ad with a cute, intrepid or comedic creature is a powerful one”.

We first met Harvey back in 2010, when he was the star of the award-winning ‘Dogs Home’ television advert highlighting all his selling points....

 

Since then we have been eagerly awaiting his return and it’s been worth the wait. He has now brought his best friend Rabbit, but can he save him? ...

 

Yes we know it’s just an advert but there is a point to all the cuteness. Thinkbox aims to highlight the power of television advertising and although we deal with experiential campaigns for brands, both areas of marketing are using the same motivations. This is based around the idea that in the current market to be a successful brand –you need to create a story that engages your consumers. Whether that be through the use of a character that people can empathise with or an experiential event that they can immerse themselves in.

Follow Harvey on Facebook and while you are there follow us too!