Sketch Events

Wednesday 31 October 2012

Sketch Loves...Halloween Creativity

Halloween is the perfect time for brands to be a little more daring and unleash their experimental and creative sides.

Tesco has stepped up to the mark, using augmented reality for its latest Halloween campaign by bringing AR to Sun readers and their families whilst creating an exciting opportunity for children and adults to play with a technology they may not have had much experience with in the past.

By holding the Tesco costume page up to their chest, readers can turn themselves in to a zombie when someone scans the advert on the page.

Engine Creative, who produced the advert, also crafted 3D AR bats, coffins, and pumpkins to help build a Tesco ‘Trick or Treat’ Halloween scene.


Next up, Giffgaff has a commitment not to spend big on advertising and so kept costs low and profile high by taking to the streets of London this Halloween in a trick or treat procession. A whole host of zombies and other dark creatures visited London landmarks and look-a-likes in an attempt to raise awareness about their mobile network



And Topshop has launched a ‘Trick or Tweet’ social media competition, in a bid that will surely increase their online engagement.

Twitter users that post their Halloween outfits or share Halloween styling tips with @Topshop, will be in with a daily chance to win a £100 gift card.

But more impressively, customers can spend their tweets (yes, you read that right) at in-store ‘Topshop Tweet Shops’ by tweeting in return for Halloween inspired make-up

“We love the idea of using Halloween to connect our digital and physical worlds." says Justin Cooke, Chief Marketing Officer, Topshop. "We know our customer moves seamlessly between the two and we want to make that experience even more fun for them and drive conversation in our community around a moment that everyone wants to be a part of.”


Sketch Loves... Kinetic Rain

Following on from our previous post that looked at Luke Jerram’s umbrella installation and Random International’s Rain Room, we’re back talking about England’s favourite subject once again.
‘Kinetic Rain’ was created by ART+COM, who were commissioned by the Changi Airport Group in Singapore to produce this stunning, moving, art installation for their Terminal 1 Departure-Check-in hall.

These beautiful raindrops are made of lightweight aluminium covered with copper and all 608 of them are suspended from the ceiling over 75 square meters and 7.3 meters in height.


To distract you further from usual airport mayhem, the thin steel ropes that are attached to the droplets actually pull and release in a computerised 15 minute choreography, creating mesmerising movements and patterns –hence the name ‘kinetic rain’.
Why doesn’t the rain look as pretty out of our window?
Check out ART+COM’s video to fully appreciate the eye-catching concept:

Wednesday 24 October 2012

Sketch Loves... Skyfall Take-Over

If you didn't know already (but how could you miss it?!), Daniel Craig is back as 007 in ‘Skyfall’, the 23rd film in the Bond franchise. Now that it’s finally here, we thought we’d take a look over some of creative work behind promoting the British institution.

Most recently, give-it-a-go-heros in Antwerp were enticed by a Coke Zero vending machine with the opportunity to win Skyfall première tickets. This ingenious experiential PR stunt coined by Duval Guillaume (a Belgian ad agency) shows genuine members of the public taking part in their ‘Unlock the 007 in You’ campaign by accepting the challenge of racing to another platform in 70 seconds. Queue the multiple distractions, obstacles and cameras and see if they've really got what it takes:


And have you spotted one of these giant Bond buses?

Another great interactive promo that anyone can get involved in is Heineken’s new multi-platform campaign;  the TV advert, featuring Daniel Craig and Bond-Girl Bérénice Marlohe,  invites viewers to ‘Crack the Case’ through a personalised interactive Facebook game.


They also followed this up with an experiential activity at London's Victoria Station with a 'Special Agent Recruitment Office'. 007 tasks included a reflex test, a Russian interrogation and trying to get hold of a bottle of Heineken protected by lazer beams. 
The Heineken 'Special Agent Recruitment Office' (Pictures from the One Marlin Blog)

And last but not least, let’s not forget the creative prowess and sultry tones of Adele, who is responsible for the Bond theme tune this time round.

Friday 12 October 2012

Sketch Loves...Autumnal Water Installations

Luke Jerram's installation Just Sometimes... saw 1000 umbrellas decorate a 300m stretch of Rotterdam's canals during the Witte de With Festival last month.  Visually linking the streets to the waterways during the 3 day Arts festival "Like a bunch of flowers presented as a gift, or fireworks on an autumn night, maybe ‘Just Sometimes’ it’s O.K. to create something that is simply beautiful that makes the public smile"

Now when the skies open in the City you can see the brightly coloured umbrellas come out again - a perfect example of up-cycling Art work - after they were given away to the public. A nice way of keeping the memory of those floating gifts alive in the collective consciousness of the city.  

We likey.   






Ever wanted to go singin' in the rain like Gene Kelly without getting wet?  



Sounds crazy but this clever lot from the contemporary Art collective Random International have done exactly that and created Rain Room on show at The Barbican's Curve until March 3rd 2013.  

The interactive exhibition was born out of experimenting with temporary printing technology to create a  long distance like ink-jet printer.  But, became much more interested in people's interaction with the piece "It's the same with all of our work:" Explained Florian Ortkrass, founder of Random International 
"it doesn't make sense without anyone there





Here's what rAndom say about the piece in their own words: 

"Rain Room is a hundred square metre field of falling water through which it is possible to walk, trusting that a path can be navigated, without being drenched in the process. As you progress through The Curve, the sound of water and a suggestion of moisture fill the air, before you are confronted by this carefully choreographed downpour that responds to your movements and presence."    



Longwood Gardens recently finished its 4 month exhibition of Bruce Munro's LIGHT featuring 8 large outdoor installations.  One of which was this incredible use of old CD's to replicate floating water lilly pads. Clever AND beautiful.