Explained in its simplest terms Video Projection Mapping is all about projecting images and moving images onto 3D objects. The exciting new technique has the ability to turn any surface – a building, river, even a human being into a compelling display.
The latest ideas and technology involved in Video Mapping allows advertisers and marketers to bring a whole new dimension into their campaign, and in the right location can create a unique buzz that no other platform can do.
This buzz has attracted many brands to jump on the video mapping bandwagon...
Nike recently launched their Jordan Melo M8 in spectacular fashion by projecting onto water fountains.
Hyundai created the stunning effect of the new Accent driving on a wall, highlighting their new slogan "New Thinking, New Possibilities'.
H&M's flagship store in Amsterdam came to life for its launch, when a mixture of fairytale images were projected onto the historic building.
These projections never fail to cause a huge buzz, with passers by forced to stop and stare at the technological wizardry, with many staying for duration of the 5, 10, 15 minute show, or however long it may be. This is what sets it apart from many other media platforms and why it looks set to be the future of marketing.
